YouGov Biased Survey

I get YouGov surveys sent to me by email regularly – everything from what supermarkets I use to political issues of the day. The one I received today was regarding the referendum and Scottish independence. It was shockingly biased. Here is the response I sent to Yougov about the questionnaire:

Some of the Qs seem designed to elicit a hoped-for response. e.g.’Is the Scottish govt spending too much on the referendum’? Come on! What do you expect the response to be to such a question in today’s climate?

The Q – ‘When Alex Salmond and the Scottish Government launched their White Paper on independence one of the main reasons they offered for voting to become independent from the United Kingdom was that childcare could be improved. However, Alex Salmond is already responsible for provision of childcare which is devolved to the Scottish Parliament.’ is particularly egregious:

1 – Why the several mentions of Alex Salmond in the Q and answers? There is no need to personalise this.

2 – This Q is based on a unionist manufactured controversy – the issue is much more subtle than this – the Scottish govt has the power to deliver better child care at the moment, but the present constitutional arrangement mean the financial benefits of this, which will pay for it, will all go to the UK exchequer, not stay in the country as it would on independence. Should we expect a future Q – ‘when did you stop beating your wife?’

Also – the Q about the last Scottish election could perhaps have mentioned that you are talking about the election on ‘Thursday May 5th’ was in fact in 2011.

I find this whole questionnaire poorly worded and clearly biased.



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